Matthew Comments

I'm not a fan of the so-called reforms about Wisconsin's collective bargaining for public workers. To be fair, reform was necessary, but it went a little too far in some ways and way too far in other ways. Regardless, I have to give props to the campaign the "WI Club for Growth" has going on. It's the billboard below. Because of the psychology involved, it's an excellent campaign. The reason it's particularly excellent is because research shows that so many people automatically discount ads from party they disagree with. If you are a Democrat who likes Democrat A, any ad that says "Democrat A is good" turns you on and any ad that says "Democrat A is bad" turns you off. Both happen viscerally even before you apply rational thought to it. So this ad starts by inviting you in before your brain can shut out the ad viscerally, before you can recognize it is not pro-Democrat A. It shows a nice picture of Barrett's face (from his own mayor